For Immediate Release:

WAUKEGAN, ILLINOIS (January 1, 2012) – Nielsen-Massey Vanillas announces several company updates including an expanded headquarters, redesigned website and a new logo and labels. The corporate headquarters expansion, led by third generation owners Craig, Beth and Matt Nielsen, is a response to several years of steady growth resulting in a need for more space.

"In our new facility, we added 24,000 square feet of manufacturing and warehouse space, 4,800 square feet of office space and an 1,100 square foot test and demonstration kitchen," said Craig Nielsen, chief executive officer of Nielsen-Massey. "The website has also been completely restructured to include a fresh contemporary look and specific user pages for our consumer, wholesale, industrial, culinary professional and worldwide customers."

The renovations to Nielsen-Massey's Waukegan, IL headquarters were completed in early January. The newly added test kitchen will allow Nielsen-Massey to develop recipes and products onsite. The culinary space will also be used for cooking demos and events sponsored by the company.

The redesigned website located at www.nielsenmassey.com, will also launch early this year and includes new, engaging pages with features such as chef profiles, an "Ask the Nielsens" question and answer section, suggestions for pure flavor pairing uses and more. The site's design is consistent with the updated labels and logos that debuted this past summer. The goal of the web and label transformation was to modernize the brand image without losing the signature look that reflects the quality the Nielsen-Massey products are known for.

About Nielsen-Massey Vanillas
Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey's Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar and Certified Organic Madagascar Bourbon Pure Vanilla Extract and Beans.

Nielsen-Massey Vanillas also has a line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water. All Nielsen-Massey products are Allergen-Free and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

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For more information about Nielsen-Massey Vanillas and its products please contact Gardi Wilks, 847-556-7511, gwilks@savoragency.com. To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.